A lot of small businesses are born out of an owners desire to be their own boss or as a natural evolution from having expert skills in a particular profession or trade.
That doesn’t mean they’ll automatically make a good fist of running their own small business. Alarmingly, most small businesses fail within the first two years. Why?
Often, it’s because they haven’t done their homework.
Capstone Marketing’s small business marketing service helps you examine:
We go about helping you define your competitive positioning – how you’ll differentiate your offering and create value for your market. We help you carve out your unique spot in the competitive landscape, to become known for ‘something’.
We’ll also help you run the microscope over:
Competing on price is a tall order. Differentiating your product or service from your competitors will help you sustain and grow your business over the long term.
Don’t leave your market positioning to chance. Engage Capstone Marketing to help you establish a winning strategy.
We work with you to conceptualise how your offering will penetrate your go-to-market strategy.
We create your marketing collateral, assets, software and the processes you need to execute your marketing strategy.
Where the 'rubber hits the road'. We deliver on your marketing mediums and tactics and execute strategies to achieve your business goals.
We solve client problems by identifying opportunities to improve their marketing, clarifying strategies, evaluating which tactics to use and adopting new ways to improve tactical execution. Ask us how we can structure your marketing activities to achieve better results.
First up we work with you to understand your business vision and mission. We also focus on understanding where you are now and where you want to be before we start formulating ideas to help you get there.
Importantly, we need to ensure your business and marketing objectives are aligned. In this stage, we develop a good understanding of your industry, key markets, competitive position, and potential growth options.
Once we've nailed your strategy it's all about the execution. From here, you can choose to do the hard yards yourself, with a little guidance from us, or leave the detail to us while you get back to working on your business.
Yes, I'd like some help to establish a winning marketing strategy.