Small Business Marketing Wollongong

Carve out your unique spot among your competitors and be known for “something’


Top Small Business Marketing Company Wollongong

A lot of small businesses are born out of an owners desire to be their own boss or as a natural evolution from having expert skills in a particular profession or trade.

That doesn’t mean they’ll automatically make a good fist of running their own small business. Alarmingly, most small businesses fail with the first two years. Why?

Often, it’s because they haven’t done their homework.

Capstone Marketing’s small business marketing service helps you examine:

  • What sets your product, service or company apart from your competitors?
  • What value do you provide and how is it different from the alternatives?

We go about helping you define your competitive positioning – how you’ll differentiate your offering and create value for your market. We help you carve out your unique spot in the competitive landscape and being known for “something’.

We’ll also help you run the microscope over:

  • Market profile – size, competitors, growth or business lifecycle stage
  • Segmentation – identify customer groups with similar wants and needs, and large enough to warrant your attention
  • Competitive analysis – understand competitor strengths, weaknesses, opportunities and threats and how you can capitalise on them
  • Value – how will you deliver value to your market?

Competing on price is a tall order. Differentiating your product or service from your competitors will help you sustain and grow your business over the long term.

Don’t leave your market positioning to chance. Engage Capstone Marketing to help you establish a winning strategy.



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Strategy

We work with you to conceptualise how your offering will penetrate your go-to-market strategy.

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Tools

We create your marketing collateral, assets, software and the processes you need to execute your marketing strategy.

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Customer Acquisition

This is where the 'rubber hits the road'.' We deliver on your marketing mediums and tactics and execute strategies to achieve your business goals.

Why Clients Work With Us

We solve client problems by identifying opportunities to improve their marketing, clarifying strategies, evaluating which tactics to use and adopting new ways to improve tactical execution. Ask us how we can structure your marketing activities to achieve better results.





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Our Process

Objectives / 1

First up we work with you to understand your business vision and mission. We also focus on understanding where you are now and where you want to be before we start formulating ideas to help you get there.

Strategy / 2

Importantly, we need to ensure your business and marketing objectives are aligned. In this stage, we develop a good understanding of your key markets, competitive position, and potential growth options.

Implement / 3

Once we've nailed your strategy it's all about the execution. From here, you can choose to do the hard yards yourself, with a little guidance from us, or leave the detail to us while you get back to working on your business.

Ready To Grow Your Business?

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