Competitive Analysis

What sets you apart from your competitors?

Our goal is to help you grow your business. So, it all begins with strategy. We help you work out:

1. Where you are now;
2. Where you want to be; and
3. How you are going to get there.

To do this we perform a 360 degree analysis taking into account the 3C’s – Company, Customers and Competitors.

A good positioning strategy is guided by:

• Market profile: Size, competitors, stage of growth
• Customer segments: Groups of prospects with similar wants and needs
• Competitive analysis: Strengths, Weaknesses, Opportunities and Threats
• Delivering Value: How you deliver value to you market for long-term success.

Evaluating the competition

It's important to understand your position in the market. List your competitors and rate yourself on price, product and service. This may help you identify opportunities to take up a position where your competitors are vulnerable.

We also examine your market segmentation, targeting and brand positioning. We become part of your business for the term of the project as we work out your business direction, growth strategy options and examine every suitable marketing tactic for your business.

Both traditional and digital marketing have advantages and disadvantages that we take into account when developing your marketing strategy. Both can target different areas of your market and, in some cases, be more effective when used in conjunction with each other, rather than in isolation.