Should you outsource your marketing?

Written by: Mick Donohoe

Outsourcing your marketing can be one of the most transformative things you could do for your small or growing business.

The value you get from having a holistic and integrated marketing team available to scale up or down based on business conditions, and which knows the best ways to help support your growth, is very worthwhile compared to fixed in-house resources.

If you’re wondering if it is time to get in touch with a marketing agency, here are some of the ways they could help:

1. Understanding your needs

Knowing where to start with marketing can be really tough, and knowing which types of marketing to invest in can be even tougher, especially if you want to market across digital and traditional channels.

There are different outsource marketing options available as your business grows, so you can get the best strategy for your business at every stage of the journey.

So if you are in a position where you know you need to ramp up your marketing efforts, but don’t know where to start, outsourcing is a great option for you.

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2. Integrating and personalising your online presence

Different social media platforms require different types of content, but each has its place in a well-integrated marketing strategy.

Similarly, having a website that drives people to learn more about who you are, and ultimately to buy your product or service, and making sure that the website is being seen, is a critical element of creating an impactful digital presence.

Things like email marketing and Google Adwords marketing can help support that. A marketing agency can consider each of these elements carefully, and figure out a strategy that will work best for you and your goals.

3. A range of experts at your disposal

Instead of hiring an in-house team of marketers, outsourcing gives you the opportunity to have a whole team at your disposal, which means a larger range of specialists who can use their expertise to move your business forward. This is easily the biggest benefit of outsource marketing.

At Capstone Marketing, we become part of your team and work with you to figure out your business’ direction and growth strategy. We specialise in digital and traditional marketing and take both into account when developing your marketing strategy to provide you with the very best solution. Contact us here