We’ve all heard the phrase ‘put the cart before the horse’ and, no doubt, at times been guilty of putting things in the wrong order.
Our unique 3-step approach reinforces the need for strategy before tactics and helps our clients define a marketing process to put structure around monthly, quarterly and annual revenue generating activities. We then work with you to prioritise what you should be doing and how it fits into your overall strategy.
Step 1 – High-level conceptualisation of how your offering will penetrate your market. This is your long-term, go-to-market strategy and may cover 3-5 years, or longer.
Step 2 – Identify the tools, the sales and marketing collateral, software and processes you will need and use to execute your strategies.
Step 3 – The mediums and tactics you use to execute your strategies to achieve your goals.
Our successful 3 step strategic marketing process ties together all your go-to-market activities, strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
A high level conceptualisation of how your offering will penetrate your go-to-market strategy
The marketing collateral, assets, software and processes you need to execute your marketing strategy.
The marketing mediums and tactics syou use to execute your strategies to achieve your goals.
We solve client problems by identifying opportunities to improve their marketing, clarifying strategies, evaluating which tactics to use and adopting new ways to improve tactical execution. Ask us how we can structure your marketing activities to achieve better results.
First up we work with you to understand your business vision and mission. We also focus on understanding where you are now and where you want to be before we start formulating ideas to help you get there.
Importantly, we need to ensure your business and marketing objectives are aligned. In this stage, we develop a good understanding of your industry, key markets, competitive position, and potential growth options.
Once we've nailed your strategy it's all about the execution. From here, you can choose to do the hard yards yourself, with a little guidance from us, or leave the detail to us while you get back to working on your business.
Yes, I'd like some help to establish a winning marketing strategy.