Strategy

Be known for 'something'

A lot of small businesses are born out of an owners desire to be their own boss or as a natural evolution from having expert skills in a particular profession or trade.

That doesn’t mean they’ll automatically make a good fist of running their own small business. Alarmingly, most small businesses fail within the first two years. Why?

Often, it’s because they haven’t done their homework. Capstone Marketing’s small business marketing service helps you examine:

• What sets your product, service or company apart from your competitors
• What value do you provide and how is it different from the alternatives
• We go about helping you define your competitive positioning – how you’ll differentiate your offering and create value for your market.
• We help you carve out your unique spot in the competitive landscape, to become known for ‘something’.

We’ll also help you run the microscope over:

• Market profile – size, competitors, growth or business lifecycle stage
• Segmentation – identify customer groups with similar wants and needs, and large enough to warrant your attention
• Competitive analysis – understand competitor strengths, weaknesses, opportunities and threats and how you can capitalise on them
• Value – how will you deliver value to your market?

Competing on price is a tall order. Differentiating your product or service from your competitors will help you sustain and grow your business over the long term.

Don’t leave your market positioning to chance. Engage Capstone Marketing to help you establish a winning strategy.