Digital marketing, SEO, pay-per-click, social media, mobile, email marketing – while all providing fantastic opportunities to connect with your customers like never before, for time-poor business owners it can be a little overwhelming, right?
Which channels do you choose? How and when?
In our experience, many business owners or senior execs without their own marketing team finish up knowing a little about a lot and tend to focus on a single medium like Facebook or LinkedIn to get their message across.
While you might end up becoming a specialist focusing on this single medium, in reality you need a strong understanding of how it ties into the rest of your revenue generating activities.
Capstone Marketing fills this void for our clients, working with Wollongong SME’s on strategic planning, creative development and financial measurement.
Our business and marketing consulting services help our customers structure their marketing activities to achieve better results. We can help you:
Essentially, we become part of your business for the term of the project…For us it’s like being a combination of an outsourced marketing department and a director of your company.
We bring together specialists in different areas, led by a strategist who directs them like a coach directs a sports team. We examine every suitable marketing tactic for your business, which could include but is not limited to:
Get the most out of every dollar you spend to ensure the best return on investment.
We work with you to conceptualise how your offering will penetrate your go-to-market strategy.
We create your marketing collateral, assets, software and the processes you need to execute your marketing strategy.
Where the 'rubber hits the road'. We deliver on your marketing mediums and tactics and execute strategies to achieve your business goals.
We solve client problems by identifying opportunities to improve their marketing, clarifying strategies, evaluating which tactics to use and adopting new ways to improve tactical execution. Ask us how we can structure your marketing activities to achieve better results.
First up we work with you to understand your business vision and mission. We also focus on understanding where you are now and where you want to be before we start formulating ideas to help you get there.
Importantly, we need to ensure your business and marketing objectives are aligned. In this stage, we develop a good understanding of your industry, key markets, competitive position, and potential growth options.
Once we've nailed your strategy it's all about the execution. From here, you can choose to do the hard yards yourself, with a little guidance from us, or leave the detail to us while you get back to working on your business.
Yes, I'd like some help to establish a winning marketing strategy.